hurriKane Solutions Glamorizes Boutique with E-Commerce Website

Chicago website design firm hurriKane Solutions, LLC, has helped a high fashion local boutique go national with a dynamic e-commerce website.

Chicago, IL - Chicago website design firm hurriKane Solutions, LLC, has helped a high fashion local boutique go national with a dynamic e-commerce website. The Veruca Salt website (www.shopverucasalt.com) provides a nice and simple way for their local and national customers to buy the hottest fashions from leading designers like Susan Monaco, Rachel Pally and Hudson Jeans.

"In today's competitive retail industry, it is critical to always keep on top of new audiences with fresh fashions," says Seth Kane, Managing Partner of hurriKane Solutions "And in today's economy, opening another brick and mortar boutique was not an option for Veruca Salt, yet an e-commerce boutique was. It made perfect sense to use a highly optimized platform to help gain more local and national expose that would last longer than any traditional advertising strategy," said Kane.

"Ultimately, the goal of the site is to reach customers outside of the Chicago area. One goal we have for this website is to establish a customer base that looks to us to find them the best new styles from season to season and also get a sense that they are shopping in a boutique that gives them they attention they need." said Jamey Berry, Co-Owner of Veruca Salt.

hurriKane Solutions stepped out of the box with this E-Commerce website by using some of the most advanced technologies. "Integrating AJAX technology for faster and easier usability was critical," said Kane. "No one likes to process click after click, window after window, waiting for the opportunity to purchase." "We just thought it was a priority to make it better than the rest." said Kane. The site also features videos on fashion, QuickBooks POS integration, and a secure and safe environment to shop.

"hurriKane was the best fit based on their level of expertise, excitement about our project and overall understanding of what we wanted to achieve," said Berry. "We did not feel we were being given a sales pitch to build a site, but rather an offer to become business partners during the project." elaborated Berry

About Veruca Salt
Veruca Salt is a contemporary women's clothing store located in downtown Chicago, offering their customers the latest in fashion trends, including denim, dresses, separates, shoes, and accessories.

About hurriKane Solutions
Chicago-based hurriKane Solutions provides e-commerce websites and online solutions that affect and improve the bottom line for their clients. hurriKane Solutions focuses on designing websites that make an impact, and specializes in making clients' websites compliant for disabled users as well using AAA and Section 508 Compliance. Information about the Chicago Website Designs provided by hurriKane Solutions can be found at www.hurrikane.com, or by calling (312) 285-0408.

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